SafeMode provides a unique platform based on AI algorithms and behavioral economic techniques that affect drivers to improve their behavior and, in addition, a system that can predict drivers’ actions to empower autonomous driving in a human-driven car world. 
Existing autonomous driving technologies identify other cars on the road as objects, tap dancing around the problem and not really focusing on permanently changing driver’s behavior and their driving style. SafeMode associates personalized human behavior to cars and is able to predict it, completing the contextual puzzle and changing drivers’ decision-making process.