Startups and established companies face the same challenge: developing innovations. Startups are often faster and more creative in this respect, but large companies are often able to fall back on their resources and customer relationships. The strengths of both business types highlight the potential for cooperation. But what type of cooperation makes the most sense?

Jörg Rheinboldt (CEO of Axel Springer Plug&Play) and Thomas Brosch (Head of Digital Roadmap & Ideation Deutsche Bank) report on their long-standing experience in establishing and building companies.