Employees contribute their own unique skills and experiences to business enterprises. Recognizing the diversity of employees in business structures and leveraging this for the benefit of the company is at the core of diversity management. Appreciation of diversity is growing, and this is having a positive impact on business success. Based on real examples, we will show how this success can be measured, plus how important gender equality is when launching a start-up – and how processes and enterprise structures can pave the way toward future success.