Workshop: Storytelling for Technology Brands
PR and storytelling are key success factors in brand building, be it for customers, business partners, employees or investors.
For young technology companies in particular, it is important to gain the trust of the target audience through clear and concise communication. Even when resources are scarce, smart communication is ultimately a driver of growth and success. But what are the growth drivers for successful global expansion?
Tilo Bonow, investor, communications expert with a focus on startups and technology companies, and entrepreneur himself, will show the audience the do's and don'ts of communications. After a brief introduction to the world of communications, participants will have the opportunity to ask questions.
