If you want to remain attractive as an employer it is necessary to offer a working environment that enables self-responsibility. Complete avoidance of hierarchy, however, leads to the formation of pecking orders. Here, the purposeful use of minimal but clear structures and rules provides a remedy. Flexibility and short decision-making paths can help to achieve this balancing act. This presentation offers insights into practical experiences and use cases from 8 years of consulting work - from startups to corporations and from building up a team of more than thirty people in the competitive data sector.