Svenja is a Senior Research Fellow at the Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM). Her research is focusing on topics at the intersection of sustainability and innovation management, including sustainable consumption behavior, drivers for a circular economy transition, acceptance of CE and C2C product innovations and sustainable business models through the lens of various stakeholders. Before starting as a doctoral research fellow at the TUHH in the end of 2017, Svenja worked as a marketing manager for a Copenhagen-based tech startup. Svenja is also a Faculty Champion (Mentor) within the University Innovation Fellows program at Stanford University's Hasso Plattner Institute of Design (d.school).