Beaconinside was founded in 2013 by serial entrepreneur and retail specialist Michael A. Kappler and mobile expert Cornelius Rabsch. The company provides a platform, that enables traditional retail companies in more than 50 countries to turn their customer visits into data.

The market-leading Proximity DMP helps companies to use this data to improve the shopping experience and optimize the customer journey. By personalizing customer engagement and creating more relevant and therefore effective marketing campaigns at the point-of-sale. Companies can set-up and manage large-scale proximity infrastructures of beacons, geofences or NFC tags to gather location-based data for analytics through these technologies.

Beaconinside quickly became the Top European Proximity Solution Provider and offers the highest level of data privacy and security.