cropspot is a web portal with a matching algorithm and a recommendation service, in order to digitize and innovate agricultural trade. The platform provides real time data from international commodity futures markets and combines them with regional market reports. Subsequently the algorithm provides the individual information to match customers preferences. . The customer benefit is a more effcient and effective decision making along with an improvement of the negotiation position, due to transparent access to market information and the related reduction of information asymmetries. Cropspot offers a public trading approach, were sellers and buyers find each other through search and filter functions. As an addition to that the start-up provides a cloud solution, so that the platform can be integrated into internal processes.