art in strategy® (ais) offers companies individual corporate arts projects intensifying their innovative impulses. As an agile creative lab, ais operates at various interfaces and utilizes the arts as a mirror of social needs. By linking arts to economic processes, ais is focusing on the impact of new technologies in cultural contexts in order to spark a process that provides an impetus for the company and the surrounding society simultaneously. In doing so, ais cooperates across disciplines with technical as well as cultural and educational institutions. With this holistic approach, ais opens up exciting perspectives on innovation dynamics and ideas on a global scale for disruptive, sovereign and sustainable innovation as well as game-changes traditional sponsorship of the arts.