As the founder of a startup, you need to have a firm grip on many different tasks: product development and optimization, building and management of a team, customer acquisition and, of course, marketing and PR. However, before you introduce your start-up to the market and the media, you should have a strategy for presenting your company to investors and customers. The question then becomes: How do you correctly present your startup?

Sven Krüger has many years of experience in PR, brand communication and sponsoring at T-Systems and previously advised start-ups as the head of his own PR agency. As the founder of HitchOn, Sarah Kübler developed strategies for YouTube campaigns for companies and shares her YouTube and influencer marketing experiences in workshops.