After studying at Bonn University & UCLA, Sven graduated with a Master´s degree in Art History, English, and Political Science. He started his career as press officer for CIEE Germany. In 1998 he founded a pr & web design agency, before he worked for five years as senior consultant, project leader and coach in strategic management & reorganization projects for customers as Detecon Consulting, Tarkett or Deutsche Telekom. 2002 Krüger joined Deutsche Telekom, and took over responsibility for Telekom´s marketing strategy & planning for their business customers segment. Since June 2005 he held various management positions with T-Systems, Europe´s leading ICT-provider, where among other projects, he executed the sponsorings with Team Shosholoza in the 32nd America´s Cup, as well as the engagement with the BMW Sauber F1 Team in the Formula One series, and was responsible for global advertising/media, corporate events and trade shows, as well as the corporate image & design of the brand worldwide.

In February 2017, Sven took over as Chief Marketing Officer, responsible for all marketing activities of T-Systems International. Sven supports selected clients as a systemic coach, and writes about marketing, technology & society in his blog svnkrgr.com (German).